Social Media Strategies For Musicians


Social networking platforms have become an integral component to marketing and promotion in today’s music industry. However, the sheer size and scope of the social media universe has made it difficult for musical artists to determine the best way to integrate social media into their overall marketing and promotion strategy. In this course, we will wade through this digital media landscape and arrive at the most effective social networking marketing strategies for musicians. We’ll take a closer look at the most powerful social media platforms – Facebook, Twitter, LinkedIn, YouTube, and others – and examine how artists can use them to promote their music and their brand.

SKU: ONT-T206 Category:

Made possible with the support of the Ontario Media Development Corporation.

Course Topics

  • Marketing Fundamentals
  • Marketing in the Digital Age
  • Target Marketing
  • Marketing for Musicians
  • Social Networking Platforms
  • Facebook
  • YouTube
  • Twitter
  • Using Instagram, Pinterest and Tumblr
  • Direct-to-Fan Music Sites
  • Music Aggregators
  • Crowd Funding Sites