As the music industry has changed and evolved over the past decade due to the emergence of the Internet and digital technology, it’s become all the more important for musicians to understand the numerous ways and means to generate earnings from their music. In this course, we will examine the finer points of music licensing, and look at how musicians can make money from their music. We will discuss the vital basics of copyright and publishing, the different types of licensing involved in music, and how musicians can utilize those licenses to exploit their creativity.

Social networking platforms have become an integral component to marketing and promotion in today’s music industry. However, the sheer size and scope of the social media universe has made it difficult for musical artists to determine the best way to integrate social media into their overall marketing and promotion strategy. In this course, we will wade through this digital media landscape and arrive at the most effective social networking marketing strategies for musicians. We’ll take a closer look at the most powerful social media platforms – Facebook, Twitter, LinkedIn, YouTube, and others – and examine how artists can use them to promote their music and their brand.

This course will provide students with a broad introduction into the theoretical and creative principles used in sound for motion picture and television. During this course students will be introduced to the history and evolution of the film industry, on location recording processes, post production techniques, the mixing process, and the multiple output formats used.