Digital Distribution


The emergence of the Internet and digital technology has created a dramatic shift in the way music is marketed, distributed, and consumed. Traditional marketing and distribution methods have given way to a new paradigm, whereby artists are using these emerging technologies to drive interest in their music, generate new fans, and distribute and sell their songs and shows. This introductory course will examine the evolution of music distribution, the impact of these new technologies, and look at many of the new tools and techniques that artists are using to take their music to the masses.

SKU: ONT-T122 Category:

Made possible with the support of the Ontario Media Development Corporation.

Course Topics

  • The History of Distribution
  • The Birth of the MP3
  • Napster
  • File Sharing and Peer-to-Peer
  • Traditional Music Marketing and Distribution
  • Traditional Music Distribution
  • Digital Rights Management
  • iTunes
  • Aggregators
  • Direct-to-Fan Online Platforms
  • Music Streaming Services
  • YouTube and the Future of Music Distribution